Campaign to Get Real
Lunzer Wine Events campaign against ridiculous wine descriptions

Join us in our campaign to ‘get real’ about wine reviews and descriptions and provide consumers with down to earth descriptions that really help choice. (See our press release here.)

For far too long we believe the wine industry has surrounded itself with superlatives and ridiculous descriptions for wines that don’t make sense to anyone. Have you ever tasted wet river stones or toasted bracken? Because those are the words that have been used to describe wines.

If you’ve come across any examples of outrageous wine descriptions – please share then with us! Email us at or fill in the form below. We will publish the most interesting ones we receive on this page.

I have always said that the best palate is your own.

Robert Parker, US Wine Critic

Wine is something to enjoy! We get sick and tired of people who pick it apart and talk about its ‘saucy nuances’.

Pat Paulsen, US Comedian

Real wine reviews and descriptions

A few of the ridiculous examples we have found…..

Toasted bracken – have you ever tasted it??

Wet river stones – a bit dangerous to taste!

Bulls blood – cooked or not?

Friendly – have you ever met a friendly bottle of wine?

Long island potato field after an August rain – really!!!!

We have many more examples just like this so please join our campaign and add your examples to the mix and lets expose the ridiculous & pompous.

Get Real about wine descriptions

Wine is wonderful stuff but so many people are put off by the snobbery of it.

John Cleese, Actor

I want people to know their palate is a snowflake. We all like different things. Why should we all have the same taste in wines?

Gary Vaynerchuk, US Entrepreneur

Some of the responses received to our campaign….

The kind of approach that Peter takes debunking snobbery in wine is challenging exactly the kind of ‘up its own backside’ nonsense that put me right off the wine industry 17 years ago and made me more determined to champion beer – personally, I’m cheering him on from the sidelines!

Melissa Cole, beer writer Tw: @melissacole

The best lesson I ever had in wine tasting was to be asked ‘do you like it?’ – which is all that really matters to most drinkers, surely?

While I think tasting notes can be useful, all too often they’re so personal as to be utterly useless to the rest of us. Anything that reduces the snobbery and makes wine more accessible is to be encouraged. Mr. Lunzer is clearly a man after my own heart.”

Neil Davey
Freelance Journalist & Author

a nose of sun ripened pears and wet granite…

The length is replete with pepper, leather and verbena; the salt and stocky savor are mindbending—dried porcini, rare duck breast, clove and satsumas, all into a seemingly endless finish you want scoop back out of your mouth and drink again.